Community Liaison, Palliative Care

Napa, CA
Full Time
Sales & Marketing
Experienced

Join us on a rewarding journey at Vynca!  

Our clinical company provides intensive home-based supportive and palliative care to those with serious illness and complex psychosocial needs. We visit patients in their homes and by video. We work alongside primary care and specialty physicians to provide much-needed support for their patients. Our physician-led integrated care team includes board-certified internists and nurse practitioners, social workers, registered nurses, care managers, care coordinators, and chaplains.   

We obtain patient referrals from the community (physicians, skilled nursing facilities, nursing homes, assisted living, hospitals, and home health agencies) and our payer partners. We do not need primary care physicians to sign referral orders – our patients can enroll in our service. With our palliative and supportive care, our patients continue to receive curative treatment for their chronic diseases.

We're not just a team; we're a close-knit community. We are united in our dedication to caring for each other and those we serve. Together, we forge paths of success, guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity. Be a part of a transformative movement where you'll contribute to making a profound difference every day.

At Vynca, our mission is to provide comprehensive care for more quality days at home.  


Position Summary

This person will be highly motivated to grow our palliative and supportive program by partnering with local organizations, including, but not limited to, physician practices, health systems, hospitals, skilled nursing facilities, assisted living facilities, and home health agencies. The Community Liaison will cultivate partnerships and determine patients best suited for enrollment into our palliative and supportive care programs.   

The ideal candidate is a sales professional with prior experience leading growth and business development within healthcare settings. This person will develop and execute strategic marketing plans, including community outreach, service presentations, and educational sessions to create brand awareness in the local community and territory. A high level of ethics and integrity is required as a community liaison.

Candidate needs to be able to travel within Napa County, CA area.

Essential Job Duties and Responsibilities.

  • Develop and maintain professional relationships with existing and new referral sources through in-person meetings, events, conferences, and educational sessions. 
  • Build brand and program awareness throughout the community and the referral base.
  • Increase the community's knowledge, understanding, and utilization of supportive and palliative care for qualified patients.  
  • Maintain organized referral partner information, including payer and provider mix and referral and enrollment volume.  
  • Track leading and lagging success indicators (e.g., contacts, visits, and calls made daily, weekly, and monthly) using our CRM tool.
  • Work with the manager to qualify and re-qualify referral partners and prospects within the territory.
  • Represent Vynca in the community at networking events, health and vendor fairs, educational sessions, and in-service meetings.  
  • Provide input in the development of local marketing programs and collaborate with internal staff as directed and assigned.
  • Remain current with industry and marketplace changes and opportunities for competitive advantage.  

Qualifications

  • At least five years of hospice, home health sales, or similar experience.
  • Bachelor's degree or educational equivalent.
  • Creative problem-solving skills and entrepreneurial mindset. 
  • Existing relationships with potential partners in the territory.
  • Excellent communication and interpersonal skills.
  • Valid driver's license and reliable, insured, and registered automobile.
  • Travel to partners at least four days each week.

Essential Organizational Duties

  • Adhere to Vynca policies and guidelines.
  • Respect the confidentiality of information covering patients, staff, and volunteers and maintain HIPAA compliance.
  • Promote Vynca's philosophy of compassionate communication towards all patients, relatives, partners, and co-workers.

Additional Information

  • This job description will not cover or contain all job duties required of the employee. Additional activities, duties, and responsibilities not listed in this job description may be required. 
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • In accordance with Vynca's commitment to leadership and industry-leading care, we require that all employees receive COVID-19 and influenza vaccinations. Documented and supported requests for religious and medical accommodation may be considered but not approved in all circumstances.
  • Vynca Inc. is an equal-opportunity employer that encourages diversity in the workplace. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, pregnancy, sexual orientation, gender identity and expression, age, disability, genetic information, citizenship status, military service obligations, or any other category protected by applicable federal, state, or local law.
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